Written by Bethany, PA to Luke Granger
Having been creating content for Estate Agents for over 10 years as both a Branch Manager at one of the biggest estate agents in South East London, followed by a number of years as an independent photographer, Luke knows first hand how to successfully market a property, regardless of its condition.
With Covid-19 interrupting most of our wedding bookings for 2020, we are thankful that there are different avenues of our businesses that we can turn our attention to and as a result, we have actually been busier than ever since the Coronavirus outbreak began. It seems that the property market is booming so we have been utilising our photography skills to help market properties across Kent.
Too many estate or letting agents these days are cutting corners and it is not going unnoticed by us as professionals or a long list of potential buyers/sellers. Instead of hiring a professional property photographer, many estate agents take slapdash photos using a mobile phone and most fail to include even a basic floorplan; yet they all wonder why buyers are not interested in their listings. [Insert facepalm here]
When selling a home, a vendor's top priority is to sell their property for a fair price in a reasonable timeframe.
Obviously, each vendor will have a different idea of what is fair and reasonable, however without a doubt, every homeowner wants an estate agent who is committed to achieving a sale.
One of our newest clients, Open House Mid Kent, has taken a fantastic approach since joining the estate agency industry. When Husband and Wife team, Lloyd & Jane launched the Mid Kent branch of Open House in June, they chose to focus on delivering results to their clients in a number of ways.
Low Cost Estate Agency Fees
Unlike traditional, high street estate agents, Open House Mid Kent, operate on a remote basis which enables them to keep their costs low, a saving they pass directly onto their clients with their highly competitive fees.
Being working parents themselves, Lloyd & Jane know first hand the importance of flexibility and convenience. As a result, they do their best to support both their sellers and any potential buyers by answering calls/emails during unsociable hours and offering evening/weekend appointments. You would rarely catch a high street agent answer the phone at 5:30pm, let alone any later.
Open House Mid Kent are so confident about the service they offer that they don't have a contract tie in period. They believe in their ability to sell a property and are certain that all their clients will value their service.
and last but by no means least...
By hiring us at Luke Granger Photography, every property listed with Open House Mid Kent is shown to its full potential. With a floor plan, external and internal photographs issued as standard, we ensure that all of the properties listed look great. Aerial photographs or a video are sometimes added to give an additional perspective to a property, by using a wide range of professional equipment, Open House Mid Kent properties stand out from the crowd for all of the right reasons.
Despite charging a fraction of the price of high street estate agents, Open House Mid Kent have certainly not cut back on quality of service. It's no surprise that many of their clients are already recommending their services to others, contributing to their business becoming a huge local success. We are proud to be supporting them along the way and are pleased that they value our work as much as we value them as our own clients.
What is often forgotten about on the route to becoming a successful Estate Agent, is that you are not only targeting potential buyers to an individual property, but also attracting new sellers to approach you to sell their home.
This was made clear when Lindale Cottage in West Kingsdown was placed on the market by Open House Mid Kent and sold within just 48 hours. An owner of a similar property nearby, chose to switch from a much larger Estate Agent after being impressed by the quality of listing. This just goes to show that a seller will place their trust in someone who is dedicated to achieving results, not just go with the first agent they think of.
Although Lloyd & Jane focus on properties around the Aylesford and Maidstone area, they will happily cover areas further afield on request, be sure to get in touch if you are looking for a dedicated and trustworthy Estate Agent.
Alternatively, If you are looking for a professional property photographer, feel free to get in touch to discuss our services or perhaps you would prefer to train to be a photographer yourself?
Alongside our extensive photography services, we also run a wide range of training courses designed to help others develop their own businesses. In September, we are hosting a two day Property Masterclass at a beautiful home in Bedfordshire to help teach others how to photograph a property effectively.